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In Addition to These Aspects Job Function Email Database to

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The research also clearly reflects Job Function Email Database how the pandemic has had a strong impact on working conditions and salary levels in the sector. 04/19/2022 The Spanish advertising industry is very young. Those over 55 years of age are underrepresented. Half of the professionals have suffered some labor consequence due to the pandemic. From job loss, 8%, to ERTE, 15% or a salary impact (cut, or no expected increase) in 27% of cases . As seems logical, self-employed workers have had more negative consequences, in the form of losses and wages, since they could not, unlike employed workers, benefit from ERTES. By type of company, the most affected have been the advertisers, of which 19% declare that they have lost their jobs . The least affected are those who work in consultancies, although they have seen their salaries reduced. Effects of the pandemic on the labor fabric of the advertising industry. Source: Creative Club and APG. Freelancing The Spanish advertising industry is still made up of small and medium-sized companies. Almost half are SMEs with less Job Function Email Database than 50 employees.

However, compared to 2018, a growth of Job Function Email Database extremes can be seen: there are more micro companies, with less than 10 people, and more larger ones, with more than 150 employees . The growth of "freelancing" is also detected between one census and another, since in two years the number of professionals who declare themselves freelances has increased by +132% (from 4% to 9%). A phenomenon that had been occurring and that has Job Function Email Database been accentuated by the pandemic. Source: Creative Club and APG. There is an evident concentration of the industry in Madrid, and far away, in the second place, Barcelona . Between the two cities they add up to 75% of those surveyed, and in Madrid there are 59% of those surveyed. A young and women's industry (at the beginning) The average age of the professional in the sector (36.8 years) is the same with respect to the 2018 data. However, in the case of men the average age is higher, 39.7 years, than that of women, 34.3 years.

The percentage of women working in the Job Function Email Database industry is growing. While in 2018 they represented 48%, in 2021 they are 54% of the workforce . However, there are few who develop their careers in the sector, because their rate of abandonment of the profession is high (especially, from the age of 35) . Women are 54% of the workforce. Source: Creative Club and APG. In fact, 60% of women in the industry are under 35 years of age , a figure that in the case of their male colleagues represents 33%. From the age of 45, 33% of men are still active, while we only find 18% of women working from this age. Due to this early abandonment of women in the industry, 71% of them have less than 15 years of experience , while in the case of men this figure represents 53%. There are Job Function Email Database no big differences in the average age of creativity, accounts and planning professionals.
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