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Добавлено: Сб Апр 23, 2022 11:04 am Заголовок сообщения: When Women Kenya Phone Number List Men Appear in the Image |
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The odds that kenya phone number list man will have a more prominent position in the ad than the woman is 38% higher. It is therefore more likely that he is the expert in the story and she is the figure in the background or the one who serves to encourage the male character to show himself as an expert. The perennial stereotypical advertisement the reasons for all this are closely linked to tradition, gender stereotypes and the inertia imposed by what happens in society. "This corresponds to a real and patriarchal vision of society in which women have minimal representation in spheres of power and, naturally, advertising reflects that reality and kenya phone number list that women can represent that value or authority," explains ana bernal-triviño, professor of information and communication sciences studies at the uoc, in the analysis of the university.
As sílvia sivera, professor of information and communication sciences studies at the same university, adds, "Advertising kenya phone number list portraits of the society it is aimed at because in this way the audiences feel identified and called to buy or consume the products or services that supposedly correspond to their lifestyles, motivations and needs", remembering that it is not only that there Kenya Phone Number List are few women as directors in advertisements, but also that there are few in real life. The problem of representation of women in advertising is not only linked to the power and representation of these figures, however. Women's representation fails on many more levels. 62% of the ads analyzed by kantar featured women conforming to traditional gender stereotypes.
So much so, that 98% of all the ads the study saw for products such as cleaning, baby or household products were directed kenya phone number list at a woman. They don't work anymore this is not only socially or ethically questionable, but has also become highly ineffective. Women consumers are fed up with these types of messages and are already rejecting them quite openly (and consumers are beginning to do so too). Studies have shown that brands that have done femvertising, female empowerment advertising, have started to sell much more and have a stronger relationship with their female consumers. Its success has led many other brands to jump kenya phone number list the bandwagon, which has also started to open up the debate about how much truth there is in those messages and how much I'm just 'posturing' .
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